I came by chance across a presentation called “professionalization of the gaming industry” (sic), written by a “SCRUM certifier”. The message of this presentation is simple: there is the before SCRUM era, the after SCRUM era, and the gaming industry needs to become more professional. How? By implementing SCRUM. Actually the message is not limited to the gaming industry, as the analyzis is extended to the whole economic world in itself later on on this site: if big car makers are impacted by the current crisis, it’s because they don’t implement SCRUM, because they are too big, etc…

The use of the difficult conditions some companies are currently facing for marketing purposes is one thing, which I personally find of very low level (we are in a financial crisis, not a production one). Another point is: how about product lifecycle evolution in car industry? Well, time from idea to market has been considerably lowered thanks to PLM solutions for instance, and of course quality management, organizational changes, and other practices. Of course, this presentation does not contain any fact and figures on car industry, which is a pitty, as car makers are most probably one industry branch which managed to cut costs and improve productivity at large scale.

Therefore, I would like to ask: how about professionalization of people who want to professionalize an industry?!

Tags: car industry, crise, crisis, industrie automobile, PLM, Professionalization, professionnalisation, scrum

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